The rise in the popularity of the internet has made it a popular medium for companies and advertisers to hunt for customers and disseminate product information. Being an interactive medium unlike TV, print, or cinema, internet advertising calls for a different skill to market a good or service.
Almost every organization today has a web-site where it offers information about itself and enables business. Designing web-sites and writing content for these web-sites involves a special skill set. Studies have been conducted regularly to assess human behavior while browsing on the net. From such research, professionals have made a strong case for altering marketing strategy for selling over the net. There are specialists who have carved out a niche in designing for the web.
The popularity of web marketing has led many to use this powerful medium. However, tracking the benefits and seeking ROI data also becomes important. Many resources providing such data offer their services. Information is an asset these days. One will find information about web marketing, e-mail marketing, keyword search engine marketing, e-commerce solutions, banner advertising, and so on.
The list of resources in this section provides a forum for online businesses. From setting up and maintaining a website to providing tracking software, from disseminating information to providing consultation, this is a resource pool both for finding information and for engaging in e-commerce.