You can’t be serious if you are not on search engines, if internet means anything to you. Sample these facts –
- More than 90% of internet users use search engines as the primary means to traverse the web.
- Searching on the internet is the second most popular online activity after email.
- More than 40% of people who bought something online found that site via a search engine.
- Internet users are 5 times more likely to buy something that they found while searching rather than through a banner ad.
Advantages are many. Internet is the fastest growing mass medium. Cost advantage compared with other traditional media is high. One has only himself to blame, if he didn’t give search engine ranks a due thought. One doesn’t have to look too far to get help in achieving this goal. Popularity of search engines has created an ancillary industry called Search Engine Optimisation, commonly called as SEO.
Search Engine Optimisation is a method of analyzing and constructing individual web pages, as well as entire sites, in order that they can be discovered, and indexed by various search engines. SEO strives to make the content of the website more relevant, and more easily read by search engines and their crawling and indexing software.
Globalisation has meant that a business can just as easily operate in the global market as it used to in the national market. However, not all businesses have the means and resources to advertise and market their wares to the global audience. In this regard internet, particularly a search engine, provides a seamless medium of communication and advertising. It has a worldwide appeal; one doesn’t have to travel physically and no logistics issues. It provides a window of opportunity to a Mom and Dad business, otherwise dominated by the medium to large businesses.
Search engine Optimisation combines processes, features, and ongoing changes to a website so that it features amongst the top ranks on major search engines, such as Google, Yahoo and Bing (MSN Search). Search engines generally make use of software programs, commonly referred to as spiders, crawlers, or robots. These crawlers follow the links from page to page and download a copy of each one as they find. These pages are then analyzed and indexed, and are added to the database of the search engine. So when someone makes a search for a product or service, indexed website is listed as one of the search options.
Hiring an SEO service for one’s website is indeed an important decision, and one which can potentially improve a website, increase the number of visits that the website gets and ultimately increase in sales and revenues. However, it is important to know that there are Black Hat SEOs, who use short-cuts to achieve goals and compromise a website’s long term sustainability. Before finalizing an SEO firm, one has to make sure that the company has past performance to show and have customers who can vouch for them.
SEO Consult Australia is a dedicated Australian Search Engine Optimisation company, and a subsidiary of Click Consult, a leading International Search Marketing agency. Founded in 2003, it has helped several clients worldwide to gain excellent Search Engine results. The professional team at SEO Consult aims at offering creative, tailor-made Search Engine Optimisation solutions for every client. It also offers a free analysis of one’s current website. Some of the services that it offers include Search Engine Submissions, Website Submissions via directories, Article Writing for SEO, SEO Copywriting, and much more.