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Jasmine Business Directory
Web Directory – Gateway to Internet

The underlying concept of a directory is a universal practice, though we seldom care to notice it. A directory stores information in a systematic arrangement, conforming to a set of rules, so that the information is easy to access when required.

We see this affinity to store everything, tangible or intangible, in a systematic arrangement in almost every place, be it a library, a chemist, kitchen, a book, classifieds or a music record shop. Many man hours are lost in looking for something in a disorderly place. Not only classifying of data and products improves productivity in every place it is practiced, but also channels our thoughts and puts them into perspective.

A web directory is simply a directory of the web. Information available in the vast ocean of internet is classified and stored in a web directory. Ever since internet was founded, directories were in the forefront. A web directory typically has several categories, which are then divided into sub-categories, which again may be divided into further sub-categories, creating a tree structure. One just has to first look up the broad category a website may belong to and then navigate through the sub-categories.

In early days a web directory could effectively classify information due to the limited size of internet. As internet matured, the number of websites exploded. Not only did websites grew to a very large number and continues to grow, more and more websites came into existence which belonged to none of the established categories in a directory. This gave rise to beginning of crowd-moderated directory, called Open Directory Project ( Rich Skrenta and Bob Truel, engineers from Sun Microsystems pioneered ODP that was to be managed and moderated by volunteer editors. The scope of the web was so huge that a handful of editors working for a company could not conceivably be able to arrange information in realistic timeframe. Up to a certain point web directories were a success, until the concept of a search engine became popular.

A search engine essentially is a directory that does the job of navigating through the categories for you. Though they don’t work by category/sub-category concept, they match the user intent to the information available in its database, which can be roughly compared to a directory, and bring out those that closely match. This model lent itself to scale up the process of organizing information, cutting out human intervention. The underlying engine in a search engine is an algorithm, and the algorithm decides what should be shown to which query.

In spite of a much simpler and faster alternative to search for information, directories didn’t lose their relevance. Search engines take cues from a directory in understanding what subject does a website belong to and places higher value to such websites, since they have passed a human review.

Jasmine Directory ( is one of the leading web directories, where editors review each site and classify them under appropriate categories. Unlike most directories, Jasmine Directory gives introductory and interesting information about each category, making it not just a web directory, but a source of information too. Such information also helps search engines associate a listed website to its theme.



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