Measurement as a tool is utilized to gauge the impact of a marketing strategy or to test a new market for a product. Customer is king and his views and opinions are what matter to an organization. The results of a market research are critical for marketers in making budgetary, branding, promotional and strategic decisions.
Obtaining customer feedback is not easy. One has to understand the product and the objective for which the research is carried out. There are various kinds of research that are carried out. Categorized as qualitative and quantitative research, they solicit a customer’s opinion concerning a product or a benefit that could be derived from a product.
Surveys are the most popular form of market research. Be it online, telephonic or physically meeting the customer and eliciting information, it is key to understanding what goes on in the mind of the consumer. A properly designed market research consists of a well designed survey with an appropriate sample size and involves asking the right questions.
Many research agencies are involved in providing market research services. Right from designing the survey to collecting data and analyzing it, such agencies are involved in providing complete market research solutions. Some agencies also offer training in administering surveys, collecting feedback and analyzing raw data. As many businesses have gone online and with the proliferation of the internet a new medium – the online survey has come into existence.
A survey is incomplete if the analysis is not provided. Market research agencies hire experts to make sense of the raw data and convert it into statistical information that can be used. This information is then used by marketing departments in decision making.
We provide a listing of some of the top agencies involved in marketing research. Catering to industries big and small, these agencies simplify the cumbersome task and make decision-making simpler and effective.